One conversation, and the shop runs itself.

One agent builds and runs an ecommerce business end to end — the store, the products, the payments, the advertising, the parcels. The merchant talks. The agent works.

Why I built Adplico

Ten years in e-commerce. Five hundred stores, built and torn down. Always the same conclusion: nothing is hard, everything is scattered.

Artificial intelligence was supposed to simplify it all. Today, one AI builds a store, another generates a video, a third composes an image. Each one is remarkable. But they don't talk to each other. It's still up to the merchant to assemble everything — and to assemble, you have to be a marketer, a designer and a technician at once. The problem changed tools, not nature: we used to stack themes and vendors; now we stack AIs.

I wanted the opposite: one conversation, and everything follows.

So I built it. I had started learning to code; I ended up building Adplico with an AI. I described, the agent executed, I reviewed, I decided — exactly what a merchant does with Adplico today.

One conversation creates the store. The agent produces the creatives, launches campaigns and analyzes them, tracks orders, answers customers. The merchant reviews and decides. Nothing moves without them.

Adplico LTD was founded in London in 2026. It is the first product of its own method.

Who is behind Adplico

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